Digital Marketing
Manager
Full-Stack Marketer with Creative & AI-First mindset
8 years of hands-on experience across the full marketing spectrum. From performance ads to brand strategy, from content creation to AI automation. Currently leading marketing at GEARVN, Vietnam's top 3 gaming & PC retail brand.
🎓 International Business — University of Economics & Law (2016-2020)
8+
Years
$40K+
Monthly Budget
The Path to Full-Stack Marketing
8 years of progressive growth across three distinct phases, each building upon the last.
Foundation Years
Content • Ads • Design
Started as a hands-on executor mastering content creation, graphic design, and performance advertising. Built strong fundamentals in digital marketing at Vietnam's largest marketing community.
Brands Vietnam & BrandCamp.asia
Digital Marketing Manager
Vietnam's largest marketing community & education platform
Growth & Strategy
Full-Funnel • E-commerce • Leadership
Transitioned from execution to strategy. Led marketing teams, managed full-funnel campaigns, and drove e-commerce growth. Connected marketing efforts directly to sales outcomes.
MISSOUT
Marketing Manager
Fashion brand, full marketing team
Leadership & AI Innovation
Strategic • Data-Driven • AI-Enhanced
Leading marketing operations at scale. Managing cross-functional teams across Digital, Content, Media, and Data. Building AI-powered systems to optimize workflows and drive efficiency.
GEARVN
Marketing Manager
Top 3 PC/Gaming retail in Vietnam
Work Experience
GEARVN
Tech RetailMarketing Manager
2025 - Present
20+
Team Members
$40K+
Monthly Ad Budget
5
Flagship Stores
Spearheading marketing strategy for Vietnam's top 3 PC & gaming retailer. Managing 20+ member team across SEO, Digital Ads, Social Media, and Media Production while building data infrastructure and AI-powered systems.
Lead 20+ member marketing team spanning SEO, Digital Ads, Social Media, and Media Production departments
Architect omnichannel campaigns bridging digital platforms with 5 flagship retail stores to maximize conversion
Drive social growth strategy across Facebook, TikTok, and YouTube through data-backed content ecosystems
Oversee $40K+ monthly paid media budget across Google Ads and Meta with full-funnel optimization
Build marketing data infrastructure enabling real-time performance analytics and decision-making
Pioneer AI-powered automation systems to scale team productivity and operational efficiency
MISSOUT
Fashion BrandMarketing Manager
2022 - 2023
Top 3
Sales Ranking
70%
E-commerce Revenue
250K+
Followers Grown
Led cross-functional marketing team for a local fashion brand, implementing marketing strategy that secured top 3 position in local market with e-commerce driving 70% of total revenue.
Led cross-functional team spanning Brand, Digital, E-commerce, Content, Design, and Video Editing departments
Implemented marketing strategy that secured top 3 sales position in local fashion market within same-price segment
Directed social media strategy across Facebook, Instagram, TikTok and managed influencer/KOL relationships
Launched 4 collections and 50+ new products including jackets, hoodies, sweaters, t-shirts, shorts, pants
Organized successful campaigns and events in collaboration with external partners
Built comprehensive data tracking system for Sales, E-commerce, Inventory, and KOC/KOL Management
Brands Vietnam & BrandCamp
Marketing CommunityDigital Marketing Manager
2019 - 2022
15%
Annual Revenue Growth
90+
Courses Launched
160K+
Followers Grown
Led digital marketing for Vietnam's largest marketing community and its education platform BrandCamp.asia. Drove user acquisition, conversion, and retention strategies.
Led team of four: Digital, Content, Design, Customer Service
Executed digital marketing strategies boosting user growth and brand loyalty
Directed content and creative strategies across website, social media, email, and events
Partnered with 100+ marketing experts for events, webinars, and social contests
AI-Powered Systems
Custom-built AI systems that save 20+ hours per week and drive operational efficiency.
Multi-Channel Dashboard
Unified dashboard tracking sales channels, traffic, marketing spend, and ROAS. Auto-synced daily from BigQuery to visualize revenue trends across product categories and store locations.
* Images & data for illustration only
Daily Performance Reports
Auto-push performance updates to team group chats. Visual, concise reports delivered directly where teams communicate - no more manual report checking.
* Images & data for illustration only
Content Hub
Automated content curation system that crawls competitors, industry trends, and creative references. Delivers daily inspiration packets to the content team.
* Images & data for illustration only
Product Intelligence
Real-time competitive intelligence tracking inventory levels, pricing changes, and sales velocity across competitors. Enables dynamic pricing decisions.
* Images & data for illustration only
99+ Workflow Automations
Library of 99+ custom n8n workflows automating repetitive tasks across marketing, sales, and operations. From data scraping to report generation - all running 24/7.
* Images & data for illustration only
Continuous Learning
University of Economics & Law
Bachelor of International Business
Vietnam National University - Ho Chi Minh City
2016 - 2020
BrandCamp.asia
Course Producer & Learner90+
Courses
1000+
Videos
Clients & Industries
Clients
Industries
Expertise
What's Next?
AI-First Marketing: Continuing to develop AI-powered systems that optimize marketing workflows, from content generation to data analysis.
Leadership: Building and mentoring marketing teams with data-driven and AI-enhanced mindsets.
Innovation: Combining 8 years of digital experience with cutting-edge AI technology to create breakthrough marketing solutions.