Digital Marketing
Manager
Full-Stack Marketer with Creative & AI-First mindset
8 years of hands-on experience across the full marketing spectrum. From performance ads to brand strategy, from content creation to AI automation. Currently leading marketing at GEARVN, Vietnam's top 3 gaming & PC retail brand.
8+
Years
$40K+
Monthly Budget
The Path to Full-Stack Marketing
8 years of progressive growth across three distinct phases, each building upon the last.
Foundation Years
Content • Ads • Design
Started as a hands-on executor mastering content creation, graphic design, and performance advertising. Built strong fundamentals in digital marketing at Vietnam's largest marketing community.
Brands Vietnam & BrandCamp.asia
Digital Marketing Manager
Vietnam's largest marketing community & education platform
Growth & Strategy
Full-Funnel • E-commerce • Leadership
Transitioned from execution to strategy. Led marketing teams, managed full-funnel campaigns, and drove e-commerce growth. Connected marketing efforts directly to sales outcomes.
MISSOUT
Marketing Manager
Fashion brand, full marketing team
Bear Plus
Marketing Consultant
Creative agency, multi-client strategy
Leadership & AI Innovation
Strategic • Data-Driven • AI-Enhanced
Leading marketing operations at scale. Managing cross-functional teams across Digital, Content, Media, and Data. Building AI-powered systems to optimize workflows and drive efficiency.
GEARVN
Marketing Manager
Top 3 PC/Gaming retail in Vietnam
Work Experience
GEARVN
Tech RetailMarketing Manager
2025 - Present
20+
Team Members
$40K+
Monthly Ad Budget
5
Flagship Stores
Spearheading marketing strategy for Vietnam's top 3 PC & gaming retailer. Managing 20+ member team across SEO, Digital Ads, Social Media, and Media Production while building data infrastructure and AI-powered systems.
Lead 20+ member marketing team spanning SEO, Digital Ads, Social Media, and Media Production departments
Architect omnichannel campaigns bridging digital platforms with 5 flagship retail stores to maximize conversion
Drive social growth strategy across Facebook, TikTok, and YouTube through data-backed content ecosystems
Oversee $40K+ monthly paid media budget across Google Ads and Meta with full-funnel optimization
Build marketing data infrastructure enabling real-time performance analytics and decision-making
Pioneer AI-powered automation systems to scale team productivity and operational efficiency
Bear Plus
Creative AgencyDigital Marketing Manager
2024 - Present
5+
Enterprise Clients
5
Industries
30%
Avg. Growth
Providing strategic digital marketing consultancy and hands-on execution for enterprise clients across Retail, E-commerce, Real Estate, Technology, and AI industries.
Collaborate directly with BOD to develop and execute product development strategies, launching new products and services
Provide consultancy and implement digital strategies for clients across Retail, E-commerce, Real Estate, Technology, and AI
Plan and execute content strategies for social media channels and websites according to campaign objectives
Research, set up, and support clients in operating and tracking campaign effectiveness on HubSpot and Google Analytics
MISSOUT
Fashion BrandMarketing Manager
2022 - 2023
Top 3
Sales Ranking
70%
E-commerce Revenue
250K+
Followers Grown
Led cross-functional marketing team for a local fashion brand, implementing marketing strategy that secured top 3 position in local market with e-commerce driving 70% of total revenue.
Led cross-functional team spanning Brand, Digital, E-commerce, Content, Design, and Video Editing departments
Implemented marketing strategy that secured top 3 sales position in local fashion market within same-price segment
Directed social media strategy across Facebook, Instagram, TikTok and managed influencer/KOL relationships
Launched 4 collections and 50+ new products including jackets, hoodies, sweaters, t-shirts, shorts, pants
Organized successful campaigns and events in collaboration with external partners
Built comprehensive data tracking system for Sales, E-commerce, Inventory, and KOC/KOL Management
Brands Vietnam & BrandCamp
Marketing CommunityDigital Marketing Manager
2019 - 2022
15%
Annual Revenue Growth
90+
Courses Launched
160K+
Followers Grown
Led digital marketing for Vietnam's largest marketing community and its education platform BrandCamp.asia. Drove user acquisition, conversion, and retention strategies.
Led team of four: Digital, Content, Design, Customer Service
Executed digital marketing strategies boosting user growth and brand loyalty
Directed content and creative strategies across website, social media, email, and events
Partnered with 100+ marketing experts for events, webinars, and social contests
AI-Powered Systems
Custom-built AI systems that save 20+ hours per week and drive operational efficiency.
Multi-Channel Dashboard
Unified dashboard tracking sales channels, traffic, marketing spend, and ROAS. Auto-synced daily from BigQuery to visualize revenue trends across product categories and store locations.
* Images & data for illustration only
Daily Performance Reports
Auto-push performance updates to team group chats. Visual, concise reports delivered directly where teams communicate - no more manual report checking.
* Images & data for illustration only
Content Hub
Automated content curation system that crawls competitors, industry trends, and creative references. Delivers daily inspiration packets to the content team.
* Images & data for illustration only
Product Intelligence
Real-time competitive intelligence tracking inventory levels, pricing changes, and sales velocity across competitors. Enables dynamic pricing decisions.
* Images & data for illustration only
99+ Workflow Automations
Library of 99+ custom n8n workflows automating repetitive tasks across marketing, sales, and operations. From data scraping to report generation - all running 24/7.
* Images & data for illustration only
Clients & Industries
Clients
Industries
Expertise
What's Next?
AI-First Marketing: Continuing to develop AI-powered systems that optimize marketing workflows, from content generation to data analysis.
Leadership: Building and mentoring marketing teams with data-driven and AI-enhanced mindsets.
Innovation: Combining 8 years of digital experience with cutting-edge AI technology to create breakthrough marketing solutions.