Work Experience
My professional journey across different companies and roles.
McDonald's Vietnam
Digital Lead
McDonald's Vietnam is part of McDonald's, the world's #1 quick-service restaurant (QSR) brand, operating 49 stores nationwide. Leading the digital ordering channel (McDonald's app / Mobile Order & Pay) with a data-driven approach to growth, acquisition, and loyalty.
- +37% - Digital channel sales growth at peak (June 2026 vs April)
- 4x - New user app registrations at peak (10K to 40K per month)
- +32% - Digital guest count (GC) growth at peak across the network
GEARVN
Marketing Manager
GEARVN is Vietnam's leading technology retail and e-commerce platform, specializing in gaming gear, PC components, and consumer electronics. Leading full-stack marketing operations with AI-driven innovation.
- AI-Driven - Implemented AI automation systems for marketing workflows
- Full-stack - Managing Digital, SEO, Social, Content & AI Innovation
- Team Performance - Enhanced productivity through AI-powered tools and processes
MISSOUT
Marketing Manager
MISSOUT is a leading local fashion brand in Vietnam, specializing in trendy streetwear and accessories.
- Top 3 - Sales ranking in the local fashion market within the same price segment
- 70% - Of sales generated through e-commerce channels
- 4 collections - Successfully launched with over 50 new products
Brands Vietnam
Digital Marketing Manager
Brands Vietnam is the largest marketing community in Vietnam, providing education, networking, and resources for marketing professionals.
- 15% - Consistent annual revenue growth rate
- 90+ - Marketing courses successfully launched
- 200K → 300K - Facebook followers growth