Overview
McDonald's Vietnam is part of McDonald's, the world's #1 quick-service restaurant (QSR) brand, operating 49 stores nationwide. Leading the digital ordering channel (McDonald's app / Mobile Order & Pay) with a data-driven approach to growth, acquisition, and loyalty.
Main Responsibilities
Lead the McDonald's app channel (Mobile Order & Pay) driving digital sales and guest count (GC) growth across 49 stores nationwide
Drive new user acquisition and app registration growth through data-driven offer and deal campaigns
Own retention and loyalty strategy to increase repeat orders and member lifetime value
Leverage data analytics to design offers, deals, and promotions that grow sales, guest count, and active users
Optimize the full digital ordering funnel across app and web to maximize conversion and average order value
Key Achievements
+37%
Digital channel sales growth at peak (June 2026 vs April)
4x
New user app registrations at peak (10K to 40K per month)
+32%
Digital guest count (GC) growth at peak across the network
49
Stores nationwide served by the digital ordering channel