Overview
MISSOUT is a leading local fashion brand in Vietnam, specializing in trendy streetwear and accessories.
Main Responsibilities
Led a cross-functional team (Brand, Digital, Ecommerce, Content, Design, Video Editing) ensuring seamless collaboration
Implemented a marketing strategy that secured top 3 position in the local market with e-commerce driving 70% of revenue
Launched new products and collections, driving engagement and sales
Directed social media strategy across Facebook, Instagram, TikTok, and managed influencer relationships
Organized successful campaigns and events in collaboration with external partners
Monitored market trends and consumer insights to optimize marketing tactics
Key Achievements
Top 3
Sales ranking in the local fashion market within the same price segment
70%
Of sales generated through e-commerce channels
4 collections
Successfully launched with over 50 new products
300k → 550k
Grew Shopee followers
350k → 500k
Expanded MISSOUT fanpage followers